Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler take this very important centerpiece of any business and flesh out how to not make the Fool's Choice. The Fool's Choice is "believing that you have to choose between telling the truth and keeping a friend or colleague." Holding each other accountable is the duty of each person in an organization. Constructive criticism is an opportunity to improve through truths and improving each other as a friend or a colleague.

The authors stress the prime importance of engaging in crucial conversations to improve yourself first. The self is the only real person that you have absolute control over to make real change. Start with the self first and then you can proceed to the next step.

Mahatma Gandhi said "the true measure of any society can be found in how it treats its most vulnerable members." In José Saramago's novel, Blindness, the unnamed country and unnamed characters can be quickly labeled with any society today. The humanity of the characters are reduced to nicknames for a physical characteristic. The reader must take these for face value because the novel contains no pictures or illustrations. The author leaves it up to your imagination to construct the characters' appearances and experiences.

The white blindness that begins to inflict the unnamed society draws eerie parallels to the treatment of people today with cancer, HIV/AIDS, COVID-19, leprosy, addiction, and other afflictions. This novel answers the age old question: why don't we just round them up and kill them? The harrowing details that go into this method and fueled by fear goes beyond the implementation of this solution into what resembles democide: the intentional killing of an unarmed or disarmed person by government agents acting in their authoritative capacity and pursuant to government policy or high command (Rummel, 1994). This unchecked mass murder approach fuels paranoia, mass hysteria, and phobia. Suddenly, one of ours is now an enemy by the mere fact of suspicion. There is no need to confirm. The novel brings this to the forefront and uses contact tracing as a means to imprison more people instead of offering assistance. The contact tracers are even thrown in with those that are afflicted and those that are suspected of having contact with others.

Greed is another of those qualities that begins to take center stage. Many survival instincts are put on full display as society collapses due to fear.